Creative Director, Social Strategist, Cultural Satirist -
Creating work for some of London’s most creative agencies >
About:
I’m a Creative who thinks both laterally and logically.
I’ve always been more interested in making work that people actually talk about, than work that just sits inside the industry. The best measure of success is whether someone is talking about it on the bus.
My approach pushes brands into culture - showing up where audiences already are and creating work people actually engage with. The best ads don’t look like ads.
My work has been featured across national and international press, including BBC News, Channel 4 News, Dazed & Confused, The Independent, The Guardian, The Telegraph, The Evening Standard, Mail Online, Metro, ABC, Refinery 29, Huffington Post, Stylist, Al Jazeera, The Big Issue, Creative Review, Adweek, Adland, The Drum, Campaign - and even UK parliament.
Places I’ve worked:
AMV BBDO, Channel 4, Lucky Generals, Otherway, Manifest Group and In-house at Unilever.
I’ve also worked with Mother, BBH, Anomaly and Droga5.
Social-first work + Strategy
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Social-first work + Strategy 👇
The Homeless Period
Lifefaker
Unilever Personal Care EU
Sheba
Mentadent + White Now (Italy)
MAM baby
Campaigns
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Campaigns 👇
Awards & recognition:
2024 - Creative Circle Awards Bronze; Best Writing of Dialogue for Film (Co-op Funeralcare)
2022 - Media Week Gold Award; (Co-op Community Fridges)
2021 - ​London International awards; Online film (Yorkshire Tea)
2019 - Comedy short selected for screening by Channel 4 commissioning editor.
2018​ - FAB awards; TV & Cinema advertising (Wrigley’s)
2018 - Creative Circle Gold Juror (Press, Outdoor and Radio)
2017​ - Most Promising Female Creative, Creative Circle Awards
2015 - Shortlist Cannes Lion Outdoor (Chupa Chups)
2014​ - Cream Winner; Award for New Talent