Co-op
‘Start your conversation’
66% of us have thought about our funerals, yet only 7% of us feel comfortable discussing them.
We wanted to challenge this taboo and normalise these important conversations, because talking now helps your loved ones later.
Our goal was to make this campaign stand out in its category and feel uplifting. That's why we collaborated with director Charlotte Regan to create a documentary-style film featuring real people sharing real funeral wishes.
