Cancer Research

‘Who lives, who dies?’

With over £200 million in public health funding cuts, Stop Smoking Services are at serious risk.

With fewer resources available, local authorities have been left to decide who gets help and who doesn’t.

In this film we brought this dark reality to life by placing ordinary families in the difficult position of making the impossible choice between their loved ones.

- SOCIAL - PR -

To amplify the campaign we created a microsite that allowed people to generate and print a personalised health warning label for your loved one's cigarette packet.
Metro, ABC, Huffington Post.

Cancer Research

‘Who lives, who dies?’

- SOCIAL - PR -

To amplify the campaign we created a microsite that allowed people to generate and print a personalised health warning label for your loved one's cigarette packet. Metro, ABC, Huffington Post.

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To amplify the campaign we created a microsite that allowed people to generate and print a personalised health warning label for your loved one's cigarette packet.
Metro, ABC, Huffington Post.