Lifefaker
We’ve all felt the pressures of social media.
Everyday we’re bombarded with people who are more beautiful, successful, happier, or wealthier than ourselves. In fact social media has been shown to contribute to anxiety, depression, loneliness, bulling, and body image issues.
Introducing Lifefaker.com, the world’s first online life faking service. Simply choose from a range of perfectly pre-curated photo packages to post as your own.
Change your life so it appears better than it is here: https://lifefaker.com/
Although a real website, the service is as fake as the photos. Anyone who tries to buy a Lifefaker.com package will receive a pop-up message from the mental health charity Sanctus, reminding them that social media has real detrimental effects on our mental health – with 62% of people feeling inadequate comparing their lives to others online.
- SOCIAL - DIGITAL - PR -
In the first three days of Lifefaker.com being online, more than 100,000 people checked out the site.
The total reach came to over two billion, with an achieved PR value of more than £8 million.
It was featured in:
BBC, Dazed, Refinery29, Gizmodo, Forbes, Metro, LadBible, Shortlist,Creative Review, Grazia.
The campaign picked up momentum around the world and reached as Japan, Europe, Australia and the USA.
