Co-op
Community Fridges
For other supermarkets, December 2021 was Christmas as usual, spending millions of pounds on their blockbuster ads. But Co-op wanted to do something that was more in line with the Christmas spirit. With the cost of living rising and more people than ever relying on food banks, we thought this was the perfect time to highlight their Community Fridge project.
We teamed up with ITV and influential chef Big Zuu to do the first ever live Christmas ad during a prime Corrie spot.
The ad featured a cook up from the new Co-op community fridge in Feltham’s community centre.
