Sheba’s
Strokable cat video
It’s no secret the internet loves cats.
To drive up Sheba's sales, we devised a promo code strategy that captured the hearts of cat lovers everywhere.
The campaign launched as the world’s first strokeable cat video. A interactive digital game that rewards you with Sheba discount codes for obeying instruction - because resistance is futile.
A hook video was launched as Youtube pre-rolls targeting cat fans, and tactically placed interactive DOOH billboards featured an adorable (yet demanding) kitten.
Give the game a go HERE.
